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Hoya HD Filters

Hoya HD Filters are very strong and offer supurb protection for your best lenses & MADSENS can save you heaps on Hoya HD Filters.

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PRO 1D Series

PRO 1D Filters are coated 12 times for superior performance. Because these filters are made from 1mm tempered optical glass they are slimmer and better suited for wide angle lenses, multi filter use, etc. They are also lighter!

Skylight & UV Filters

These filters will help protect your camera lens from dust and from impact. The Skylight Filter will also enhance skin tones, so this is good for Colour Photography. If you mostly work in B&W a UV Filter is recommended.

Black & White Photography
A Yellow Green Filter is a good filter to start out with as it improves both Portraits and Landscapes. For dramatic impact as well as for use with Infrared Film, a Red Filter is great.
Circular Polarizing Filters
These Filters work "Magic" on most outdoor pictures. Enhancing both Colour and B&W pictures with improved Colour and better Clarity. They can also reduce reflections in non metallic surfaces.
Conversion Filters
These Filters make Quality Colour Pictures possible under adverse lighting conditions. See Hoya Light Conversion Diagram [Below link] for specs on which filter to use!
Neutral Density Filters
These Filters allow you to use Very Fast Film from your concert out in the sun. You can also benefit from using these when photographing Water as a Slower Shutter Speed will smooth the Water Surface.
Portrait and Softening Filters
Most Faces look better when these filters are used. Portrait Filters enhance complexion. Softening Filters can make Mature Faces look better.
Close-up Filters
When photographing small objects a Close-Up Filter Set can make all the difference. These sets allow for +1, +2,3,4,5,6 and +7 Diopter, so you can use these for many different purposes.
Special Effects Filters
There is a whole "Pandora's Box" full of creative potential in these filters. I recommend that you take a particularly good look at the illustrations provided by our Hoya Link, and also look at our Cokin Filters section, because Cokin filters are rectangular. This means that you can move the horizon to suit the composition of your photograph.
Infrared Filters
You may use a normal 25A for Infrared Photography or either of the two Infrared Filters. Be mindful that you cannot see through the Infrared Filters, so you need a tripod for lining up your picture. Very Spectacular results may be had!
Stepping Rings and T Mounts
We recommend that you leave a protection filter on your lens at all times. Some other filters may be shared with the help of stepping rings. It works best if you have Circular Polariser or other Filter for your biggest filter size and use Stepping Rings to adapt this filter to your smaller lenses. Cokin Filters are also ideal for sharing over several lenses.

T-mounts allow for older type manual lenses to be fitted to most modern cameras
Lens Caps and Lens Hoods, Cleaning Gear and Filter Storage
Lens Caps are essential for protecting both Filter and Lens from Dust and Impact when camera is not being used. To keep your outfit in good condition you should keep a good Cleaning Kit with your camera at all times. Various Pouches, Cases and Boxes are available for organized filter storage. Use these for protecting your Filters against dust, loss and damage.
Hoya Bargain Filters
Hoya Discounted Pricelist

Hoya Information


Hoya Light Conversion Diagram
This diagram will help you determine the best conversion filter for your requirements.
Hoya Product Brochure (3206KB)
For futher information on Hoya filters, pictures, technical specifications and example, download this booklet.